The illustrations and animations of this Danish designer are entertaining and often oddly humorous glimpses into surreal worlds. We caught up with her to discuss some recent projects.
How would you describe your approach to design?
I’m a graphic designer, but I actually graduated specialising in design for film and TV. I love film and storytelling, and I use that a lot in my work. Before I start a project, I always spend some time researching and to see if there’s somehow a story behind it. If not, I create one – I like to tell stories and create universes.
Are there any common threads that run through your projects?
I’m always looking for new ways to create, explore and to renew myself. I love that about my job. When I finish a project, I always get very eager to move forward. I get tired looking at my old stuff, and want to create something completely different. I don’t like repeating myself. So when a new client approaches me and says: ‘I like that thing that you did, do something like that’ – that’s kind of the worst thing you could say to me. Some designers have a very characteristic style, where you know what you are going to get. It’s not really like that with me, and I guess that it sometimes can be a bit risky. But for me it’s important to experiment and play. That’s how I like to work and hopefully the result will speak for itself.
