Typography often plays a big part in your designs. What’s the key to creating unexpected effects?
I'm a type nerd, a big old type nerd. Typography has naturally played a large part in my work and, despite the more abstract nature of a lot of my typography, I feel that it equally helps my understanding of type and letterforms in the traditional sense. I love playing with composition on a page using only letters, like many people I just get a serious kick out of it. In terms of creating unexpected effects, I would say that really it comes down to my own personal interpretation of the subject matter. I generally have a rule of thumb for designing for music, in that I try to evoke or interpret the sound in a visual way – to describe the experience visually. After that I think of an idea and how to do it, and then I play until I get to where I need to be. I love 2D optical illusions so a lot of my work is often quite complex in that way but it all comes out of experimentation around an image that I have in my head when listening to the sound.
What have you worked on since you graduated and what’s next?
I've been going flat out since I graduated in 2013. I spent nine months as one of three graduates chosen to participate in the Threex3 internship program for emerging Irish talent. I got some great experience over three diverse practices in Dublin over that time. After that I moved to London, and am currently junior designer at Mr.President. I've worked on freelance projects constantly for three years, and I think that's where a lot of my personality and passion comes out. I'm constantly busy and have recently taken on some amazing projects for a number of freelance clients, including Wired magazine. In terms of what's next – who knows? I'm still a London newbie and everything has moved very fast for me in the last few months. Still looking forward to the next brief that comes into my inbox though, I don't think that'll ever change.