Tell us a little bit about the concept behind the experimental identity for Nothing New.
This is a good example of how I try to connect words and visuals. It was a group project that dates back to my studies at the FH Düsseldorf. The task was to design a visual identity that works without a logo. Two of my colleagues (Moritz Kotzerke and Axel Mohr) and I decided to design an identity for a second hand pop-up store.
We called the store Nichtsneues, which means Nothing New. And that basically suggests the overall concept. We used old business cards, letterheads, posters, postcards, bags, etc, and overprinted them with a pattern, which is made of Penrose triangles filled with the fabric pattern of second hand clothes. Every detail somehow references the concept of recycling.