Does your approach differ between your illustration and design projects?
Approaching each brief in the best way possible for the client is really important. I think it’s best to have a method that can change to fit a project’s needs. I like to start with a good discussion with the client, in person if possible or if not over the phone. It pays to get all expectations, ideas and possible problems out in the open as soon as possible, so I know everyone's on the same page. After that I will always get straight into the research, normally starting with Google and manic notes, and moving slowly onto rough sketches and thumbnails. Luckily I live near the sea on a beautiful farm in Cornwall so there's plenty of opportunity to walk and think. I've found it's best not to push it, sometimes a good solution can take a couple of days, sometimes just a couple of minutes.
What kind of briefs inspire you the most?
I relish any opportunity to bring my own interpretation to a project, and I'm most inspired by work where I have a lot of freedom. I always strive to create an emotional response in my work, and I find this is most effective when there is a narrative to be explored. Generally I'm more inspired by chances to explore colour, character, story and composition.