Nimura Daisuke

We caught up with Naimura Daisuke, best known for his cheeky animated gifs and discovered what makes this Japanese illustrator tick beyond the saucy animations...

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Animated gif by Naimura Daisuke

What first sparked your interest in illustration? Who are your illustration heroes?
When I was little, I was excited to see the artworks of Akira Toriyama, ‘managaka' (Japanese cartoonist). I imitated his artworks a lot, I was very glad that my parents and friends made compliments about my drawing.

My illustration hero is Taiyo Matsumoto who is also a mangaka. I respect him. His drawing is really amazing.

What's been the best audience reaction to your gif works?
Firstly, I got a lot of reaction to my GIF work "Ohayo-gozai-masu (Gooood-morniiiiing)!" from all over the world. People from other countries sent me many comments like "I had a similar experience,” which makes me realise that these everyday situations are common around the world.

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Animated gif by Naimura Daisuke

Is there something uniquely Japanese about your work?
I think my style is simple, plain, sober. I have no intention of manifesting my Japanese heritage, but I represent something the Japanese have always done or felt. And try to make people chuckle.

How would you describe your process in creating characters? Such as the illustrations for Fuku-chan of FukuFuku Flats and the Teradacho Festival motion flyer?
About creating the characters Fuku-chan of FukuFuku Flats, I simply represented the characters from the movie with my style.

But for the Teradacho Festival, I wanted to make people come to the festival if they saw the motion flyer. I was conscious of making these characters have a silly atmosphere, be loved by people, and overlap with themselves. I drew a character who looks like a bit stupid. That is very important point.

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Naimura Daisuke characters for 'Fuku-chan of FukuFuku Flats

What would be your dream project to work on?
My wish is to create a LEGO character. And I'd be very happy if I could work constantly with the most advanced advertisement and animation.

What are you working on right now?

I'm working on an advertisement for a Japanese shopping mall, a Japanese TV program, Mr. Hyde and some foreign magazines.

You work in a range of media - do you have a preference for print or digital outcomes?
I prefer to publish my works by print. But it doesn't mean I don't like the digital image. Recently someone stole my illustration from internet, they printed it onto T-shirts, an iPhone case etc. and sold it without my permission. I want them to quit that.

What has been your favourite project to work on – either a personal or commercial project?
It's difficult to choose one... I like the series Lovers HYMN in my personal works. Another favourite personal work is a series of  Katte ni Koukoku – I drew advertisements of well-known companies but in my own way. At the beginning of my career I didn't have a lot of requests from clients and I wanted to work more as an illustrator. That's why I did the Katte ni Koukoku project. 


I really appreciate all staff of Mr Hyde.  They respect my illustration, I always draw freely and enjoy it. They tell me "we need a illustration of like this situation." After that, they respect my idea. 

And I like an illustration for a new year's card in 2016. That is a portrait of my wife and me. I'll add our baby in it next year.

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Nimura Daisuke's self-initiated series 'Lovers' HYMN'

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Nimura Daisuke's self-initiated series 'Lovers' HYMN'

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Nimura Daisuke's self-initiated series 'Lovers' HYMN'

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Nimura Daisuke's New Years card, featuring self-portrait with the artist's wife

Find out more about Nimura Daisuke's work.

INTERVIEW BY MICHAEL AHRAIN.
This article was brought to you as part of
Press Pass Takeover – by students of thePress Pass studio at The Cass, London Metropolitan University