Nimura Daisuke

We caught up with Naimura Daisuke, best known for his cheeky animated gifs and discovered what makes this Japanese illustrator tick beyond the saucy animations...

05c9d85d ee25 44b8 84bf 47af8007aba5

Animated gif by Naimura Daisuke

What first sparked your interest in illustration? Who are your illustration heroes?
When I was little, I was excited to see the artworks of Akira Toriyama, ‘managaka' (Japanese cartoonist). I imitated his artworks a lot, I was very glad that my parents and friends made compliments about my drawing.

My illustration hero is Taiyo Matsumoto who is also a mangaka. I respect him. His drawing is really amazing.

What's been the best audience reaction to your gif works?
Firstly, I got a lot of reaction to my GIF work "Ohayo-gozai-masu (Gooood-morniiiiing)!" from all over the world. People from other countries sent me many comments like "I had a similar experience,” which makes me realise that these everyday situations are common around the world.

A0a96370 fa9e 4230 82cc 051f1f96a2f5

Animated gif by Naimura Daisuke

Is there something uniquely Japanese about your work?
I think my style is simple, plain, sober. I have no intention of manifesting my Japanese heritage, but I represent something the Japanese have always done or felt. And try to make people chuckle.

How would you describe your process in creating characters? Such as the illustrations for Fuku-chan of FukuFuku Flats and the Teradacho Festival motion flyer?
About creating the characters Fuku-chan of FukuFuku Flats, I simply represented the characters from the movie with my style.

But for the Teradacho Festival, I wanted to make people come to the festival if they saw the motion flyer. I was conscious of making these characters have a silly atmosphere, be loved by people, and overlap with themselves. I drew a character who looks like a bit stupid. That is very important point.

Large 6543100a 28eb 4f51 bf21 82b498461743

Naimura Daisuke characters for 'Fuku-chan of FukuFuku Flats

What would be your dream project to work on?
My wish is to create a LEGO character. And I'd be very happy if I could work constantly with the most advanced advertisement and animation.

What are you working on right now?

I'm working on an advertisement for a Japanese shopping mall, a Japanese TV program, Mr. Hyde and some foreign magazines.

You work in a range of media - do you have a preference for print or digital outcomes?
I prefer to publish my works by print. But it doesn't mean I don't like the digital image. Recently someone stole my illustration from internet, they printed it onto T-shirts, an iPhone case etc. and sold it without my permission. I want them to quit that.

What has been your favourite project to work on – either a personal or commercial project?
It's difficult to choose one... I like the series Lovers HYMN in my personal works. Another favourite personal work is a series of  Katte ni Koukoku – I drew advertisements of well-known companies but in my own way. At the beginning of my career I didn't have a lot of requests from clients and I wanted to work more as an illustrator. That's why I did the Katte ni Koukoku project. 

I really appreciate all staff of Mr Hyde.  They respect my illustration, I always draw freely and enjoy it. They tell me "we need a illustration of like this situation." After that, they respect my idea. 

And I like an illustration for a new year's card in 2016. That is a portrait of my wife and me. I'll add our baby in it next year.

Large f3658649 e4cb 4798 91fa eab135b0e67e

Nimura Daisuke's self-initiated series 'Lovers' HYMN'

Large 6adb3b65 d939 4f3f 99c0 c88757e5e408

Nimura Daisuke's self-initiated series 'Lovers' HYMN'

Large e0476bab 4800 4422 8130 69d5be82a4fb

Nimura Daisuke's self-initiated series 'Lovers' HYMN'

Large 9898fe07 cc30 43b3 8fe2 589089d9381f

Nimura Daisuke's New Years card, featuring self-portrait with the artist's wife

Find out more about Nimura Daisuke's work.

This article was brought to you as part of
Press Pass Takeover – by students of thePress Pass studio at The Cass, London Metropolitan University