Describe your approach.
When I have to start a new project, I first make lists of words and collect tonnes of images. Then, I sleep on it. By the time I actually start designing, I have quite an accurate idea of the end result. It usually relates to clean compositions, bright colours and geometric shapes.
Tell us about a project you’ve completed recently that you’re really proud of.
Nu was a challenging school project that I particularly enjoyed. I had to create a name, identity, editorial treatment and packaging for a supermarket that specialised in selling bulk products. Nu means naked in Catalan – it’s a clear reference to the way products are sold. Eliminating the unnecessary was the main concept for every part of the design, from the logo to all the other applications. The challenge here was to design with as few resources as possible, while keeping some humour, like that in the business cards or the manifesto.