Your Spirit of Japan editorial project is particularly beautiful. Are there overlaps in your approach to digital and print projects?
I usually have a different approach for digital and print projects. My print projects are usually personal and mostly begin with a concept rather than a problem. I believe that the way we perceive the world is hugely influenced by our cultural value and our backgrounds. I aspire to create things that capture various ways of viewing the world around us, such as how we feel and react to things that we interact with and see in our everyday lives, especially those we tend to overlook.
The term ‘digital’ for me primarily focuses on web and application design. There my primary goal is to solve problems for people, and make technology more useful, humane, and responsive to human needs. I am constantly curious about people’s behaviour, and what delights and intrigues users. Designing this kind of technology can often be very complex, and it is easy to lose focus during the process, so I try to remind myself that what I am building should always tie back to its original goal. With digital striking a balance between the user’s needs and your vision is fundamental. But these things always differ from company to company, dependant on specific constraints and target audiences. Therefor I try to be as selfless as possible so that I can be more adaptive.