Tell us a little bit about East of Eden.
I get a lot of commercial work day-to-day that always has conceptual briefs. For this project I tried a completely different approach by freeing up my thoughts. The concept was not to have a concept. I just started drawing everything that came to my mind and then I combined all the different motifs in one project. When I was a child I collected trashy and colourful stickers. The whole project reminds me a bit of this collection.
What has been the most challenging commercial project you’ve worked on since you graduated and why?
At the moment I’m building up a design collective called Kjosk with Lukas Zabek and Patrick Mariathasan. Currently we are working on the visual identity. The biggest part is already done but there are still some things to tweak. It’s not really a commercial job just yet but it is definitely the most challenging project so far, especially because I am the harshest critic of my own projects.