And how have you found the transition between the two disciplines?
It isn't a transition, more a fusion. I always enjoyed fashion design but soon realised that it's the visual identity of a brand and the imagery that fascinates me. I left my first position as fashion designer and quickly got involved in art direction. Like illustration (which I have done professionally since my second year at university), art direction is all about concept, colour, contrast and composition. I enjoy having the freedom to switch between disciplines, and blur the lines between the field and technique that I am working in.
What do you think makes an arresting fashion shoot?
A good concept.