Tell us a little bit about the branding for Parzival Meets Modern Architecture.
Parzival Meets Modern Architecture is a project on the redevelopment of Castle Borl, a mystical place intertwined with the legend of Parzival and his search for the Holy Grail. Students from five universities in Austria, Germany, Hungary, Sweden, and the UK created architectural proposals and displayed their work in an exhibition in Maribor.
My mate Clifford [Ray Deutschmann] and I wanted to connect this project, which has a lot of historical substance, to its present-day relevance by using a modern visual language for the catalogue. Hence the bold headlines set in Novecento Wide, the use of colour contrasts, duotone images and the experimental layout. We wanted to make a book with a strong identity itself – maybe something more like a collage, rather than just a list of works.