Where did you grow up, what were your early influences, and can you remember what made you first realise you wanted to be a graphic designer?
I was born and raised in Naples from a family of actors and playwrights spanning four generations of traditional Italian theatre. I took my first steps backstage, traveling with my parents around Italy.
This unusual background inevitably influenced my choices. Although I’ve never considered being an actress, I probably felt the weight of expectation in a way. So I decided I’d have to do something completely different, not artistic at all. Because I loved (and still love) mathematics, I decided to pursue a career in engineering with a Masters in Supply Chain Management.
In spite of this, I’ve always drawn in my free time, and have always been interested in photography and cinema. In other words, I knew I had an eye for aesthetics but kept it quiet. Switching has been a difficult decision as it meant turning my back on a secure and well established career, to make what at the time looked like a leap in the dark.
I officially realised I wanted to be a graphic designer while working as a demand planner in L’Oréal, in 2014. I was working on an important presentation and I remember I was way more interested in the choice of the typeface used to present the results, rather than their meaning. So I said to myself ‘Wait, what am I doing here?’ Life is too short to do something you don’t enjoy.