Until around 2010 designers could only choose from a handful of fonts when designing websites. A brand would be created with a tone of voice and carefully considered typography, but then had to be reduced to a generic system font for its website. Now that technology and licensing laws have caught up, online typography is going through an exciting process of discovery that mirrors the explorations of designers when Apple Macs became available in the 1980s.
In her Type Tasting workshops, Sarah uses a hands-on approach to teach topics ranging from design thinking to type history. This is backed up by research: drawing engages more of the senses, and this is proven to make an experience more memorable and to trigger creative thinking. Sarah's excellent new book How to Draw Type and Influence People (published by Laurence King), is a hands-on activity book that invites you to completely immerse yourself in the world of type – investigating and hacking it for yourself. If you're in London this month, why not pop along to Tate Modern for Sarah's book launch on Friday 21 April at 6PM?