I know… another paper company. However, this time it was a fine paper-maker, an Italian paper mill steeped in history and founded in 1888.
I love post war Italian graphic design, so after a few initial projects we proposed a campaign telling the story of their rich paper-making heritage and their association with design – Made in Italy. With the help of the AIAP team in Milan we created an exhibition featuring the work of Franco Grignani, Ilio Negri, Heinz Waibl and the sadly departed Giancarlo Iliprandi.
The Fedrigoni brand has told a great story through the Made in Italy campaign and this year was followed up by Made in Italy: Bodoni in Print, featuring the work of Peter Saville, Paul Rand, Massimo Vignelli, Bruno Monguzzi, amongst others.