A magazine about magazines was never my intention when I started Gym Class. Back then, it had the strapline "A zine for the guy chosen last". I intended Gym Class to be a counterpoint to the PR-driven nonsense mainstream men’s magazines were peddling. I couldn’t relate to magazines like GQ or Esquire, so I wanted to make a magazine that I’d be interested reading – a bit geeky, a bit cheeky, and funny. The first issue was 32 pages and A5 in size. Just twenty-four copies were digitally printed. It had four different covers. Each featured one of Hannah Simpson’s knitted minion characters.
My advice to newbie magazine makers is to start small (but maybe not that small... haha). Indie publishers put a lot of pressure on themselves to launch big (lots of pages, different papers, special inks and varnishes). It means indie magazines are expensive to make and expensive for potential readers to buy. It’s a real barrier to entry we need to get past.