Like stamps, matchbox labels are small, perfectly formed graphic gems. A canvas into which advertisers and governments promoted their products, causes and public service announcements. Eastern Europe has the strongest heritage of this genre of ephemera. Thousands of labels were created across the former Eastern Bloc in the 60s and 70s, utilising styles of illustration which are not out of place in todays world of thick outlines, naive paper-cut shapes and graphic vector artwork.
MATCHBLOC is a celebration of these graphics, predominantly using the collection of Jane McDevitt from Maraid with a few extras thrown in from Present & Correct.