The Tobacco Atlas is an immense feat of research detailing the impact of tobacco use on the environment, poverty and numerous health conditions – and serves as a call to action. It uses graphic design to present complex information as clearly as possible, and is available in print, as a downloadable PDF in Arabic, Chinese and English, and as a web-based interactive. The 32 colour-coded chapters include photographic collages, quotations, choropleth maps and both abstract and figurative data visualisation.
The designers, New York-based creative company Language Dept., specialise in making complex information accessible: ‘If the current trends continue, 100 million people will die from tobacco-related diseases in the next 15 years, and as many as 1 billion this century. Through the design of The Tobacco Atlas, we worked to visualise the problems and solutions related to tobacco in a way that would engage and incite action.’ They also designed The Cancer Atlas.
designers Language Dept., languagedept.com
client American Cancer Society, World Lung Foundation [now called Vital Strategies]
photograph Steven Pocock, Wellcome Collection
© 2015 American Cancer Society, Inc