Named after the 1956 film, Forbidden Planet is a chain of shops with branches across the UK, Ireland and the US. The first small shop opened in 1978 in London’s Denmark Street, where I first discovered its trove of imported US SF books, magazines and comics during the school holidays. As the scope of the store expanded to embrace film and television, a second store was opened around the corner on St Giles High Street. Titan Books started their publishing business in the cramped basement. In 1986 the shop relocated to a ‘megastore’ in New Oxford Street, at which point it was time to design a logo to replace the Compacta that had been used previously. The extended type style owes much to Aldo Novarese’s Microgramma, a typeface that I remember from Gerry Anderson’s TV shows and “Countdown” comic. Its ‘obround’ extended design projects a modernist futurism that, at the time I designed the logo, was very much at odds with the prevailing letterspaced and condensed styles. The lettering has recently been adapted into the “Metaluna” type family of 6 weights.