From its headquarters in a formidable building next door to St Pancras station in London, The Francis Crick Institute undertakes pioneering biomedical research, exploring the forms and functions of living organisms and the causes and treatments of human disease. An important part of their work involves bringing the outcomes of that research to a public audience through a programme of events and exhibitions, the latest of which, Deconstructing Patterns, has just opened. The exhibition explores the relationship between art and science through three commissioned artworks, created in collaboration with Crick scientists, which focus on the microscopic patterns on which much of the Institute's research is based.
London-based creative studio The Beautiful Meme were commissioned to create a campaign for the exhibition, and embraced a similar collaborative methodology and range of scientific techniques in their approach to the brief, crafting type using microscopy and taking inspiration from the Institute's own research. We caught up with TBM Creative Director Tom Sharp to take a closer look...
How did the project come about, and what was the brief?
The Francis Crick Institute had seen a digital commission we’d done for the V&A, and so approached us to pitch for this campaign. The brief was to advertise their gallery space and its new exhibition, Deconstructing Patterns, which is a conversation between scientists and artists about the patterns seen in biomedical science.
What was your starting point for the design, and what inspired you to work with microscopy in this way?
Our campaign leads with the line ‘The discovery of a lunch time’, and TBM are always looking for interesting ways copy and design can work together. From the beginning we’d been thinking about creating designs on a microscopic level.