“The project came about as we were exploring ways to make WeTransfer more tactile,” explains WeTransfer president Damian Bradfield, “and to highlight the efforts we make to support new, traditional, contemporary and classic creatives. We were fans of the work Visual Editions had done, in particular Tree of Codes by Jonathan Safran Foer and Don Quixote by Miguel de Cervantes. We knew they had the ability to help put something together that would stand out and would be sympathetic to the values of the company and complimentary to our aesthetics.
The brief was to produce a book or books, that would be small enough, light enough, and interesting enough to engage the recipient with a glimpse of what WeTransfer has to offer above and beyond the stereotypical brand book. As a company that puts creativity at the centre of everything we do we wanted the brief to be open enough to not restrict either Visual Editions or the contributing artists.”
With these guidelines in hand, Visual Editions began to consider the ways in which they might create a set of books that could offer a useful and unexpected insight into the creative process. “We talked about showing vs telling (we’re big fans of showing) and making something generous for a highly critical audience of excellent creative thinkers and doers,” they explain.