Is it reality now that graphic design, as we knew it, is dead?
“Thats a good question,” Puckey admits. “I personally find myself identifying myself less and less as a graphic designer. I find myself with the idea of the graphic design is becoming easier – design behaviour, design anything – the idea that you limit yourself to any one medium becomes pointless and I think with LUST, they've had this multi discipline approach for such a long, long time that they naturally fit this new realm for graphic design”
Are LUST still graphic designers? They still appear to map and chart the unknown – are they, perhaps, graphic media cartographers? Looking at pieces like Megastructure Schiphol, Design in Spectacular Simplicity 2010-2013, Glasgow Atlas and Megacities (2014) and Urbansensing (in progress), a project that looks at the metabolism of the contemporary metropolis, it's clear that there is an interest in data beyond its visualisation properties.
“I think 'graphic media cartographer' is a great title,” agrees Maltha, “it's certainly in there with Jeroen Barendse and Thomas Castros' love of book typography. If you look at their projects they gravitate towards designs that are generative. They like the designs to be open and evolve from the content, its only in the second instance that they look at more detailed typography, they prefer complex information and from that they generate their designs.”
What about the human element? LUST don't just sit behind banks of computer screens or beneath URLS... “They've always had a preference for a physical trigger, even if their projects are completely digital, they always try to manifest them in a public realm” muses Gross, “they are about experience in spaces, they investigate the way you interact with their installations a lot and the technologies that enable you to do that investigation.”