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Medium e3f3fe6f 3d56 4995 b0b9 5c87c269935e

•Pictoform> 15-05-14

Danger Zone

Interbrand Australia’s Chris Maclean explores the colourful history of the Trefoil, the instantly recognisable symbol for radioactivity designed by scientists at the University of California.

Words by Chris Maclean
Medium 96263f58 b1d6 440b 8140 248ec91943db

•Pictoform> 22-04-14

Past Signs

Evocative and memorable, English Heritage’s versatile symbol perfectly conjures up a wealth of pre-historic henges, fortifications and castles, argues Lloyd Northover founder John Lloyd.

Words by John Lloyd
Medium 06320391 518f 44fe 97e3 f1c2fe193f96

•Pictoform> 03-04-14

Italian Icon

La Tigre has high praise for Lombardy’s rose-inspired symbol, which draws on the region’s ancient heritage, and was created by a dream team of Italian graphic designers.

Words by La Tigre
Medium df3742c1 176d 4f2a beea 86d6c09358fb

•Pictoform> 20-03-14

Alt Rock

Hit alt-J on your keyboard and you get the name of a Mercury-prize winning band from Leeds. Daniel Eatock hails the obtuse use of symbols and calls for us to embrace the awkward...

Words by Daniel Eatock
Medium fa8b7443 9b4f 4327 a2c6 1c885130f5ff

•Pictoform> 20-03-14

High Command

Few designers know the power of symbols better than Susan Kare, who tells the fascinating story behind her design of Apple’s ‘command’ key.

Words by Susan Kare
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