…has been interested in type design since he was a teen and has created over twenty typefaces which are sold via T26 in Chicago and Typetrust. Working for the likes of Nike, Yahoo!, Nokia, Virgin Atlantic, Conde Nast, Vogue and LG Electronics, he’s now creative director of Territory, a London-based studio whose technical design approach mixes intuitive, user-centric experiences with solid design.
This guilty pleasure (or bad habit depending on how you look at it) dates back to 5000BC, where it developed as an extension of incense-based rituals. Today, fifteen billion cigarettes are puffed worldwide every day. Each cigarette smoked reduces the smoker’s expected life span by eleven minutes, something taken into account by life insurers who will charge a thirty-year-old smoker around a third more than their health-conscious equivalent, and nearly twice as much when you get to fifty. Astonishingly, breathing in the air in Mumbai for just one day is the equivalent to smoking 113 cigarettes, according to the Maharashtra Pollution Control Board.