On average every person in the UK throws away their own weight in rubbish every seven weeks, and a total of 18 million tonnes of waste ends up in land fill a year. Recycling a single tin can saves the equivalent amount of energy as powering a TV for three hours and a tonne of recycled paper saves the equivalent of 17 trees, as well as 1727L of oil, 1.7sqm of landfill space, 4000KW of energy and 18,184L of water.
Based in Stockholm, graphic designer Hertz specialises in pictograms, logos and poster design. He’s worked on projects for Ikea, Greenpeace and Ray-Ban, but it’s his self-initiated projects that win him the most attention. His series of pictogram movie posters went viral on launch in 2011 and more recently his Honest Logos project reimagined famous brand marques with more revealing descriptors (Nokia became ‘No kids want our phones any more’ and Nintendo became ‘Nothing to do’).