Bobby Dazzler

Attention Patternity fans. To mark its first ever pop-up pattern shop in December we're giving readers a chance to win a pattern-tastic goodie bag. Read on for details...

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Earlier this year Patternity celebrated its six years at the forefront of pattern research, innovation and design with the book Patternity: A New Way of Seeing and attendant Festival of Pattern. Now, pattern fans can get an even more intimate look behind the scenes, as Patternity opens its studio doors and welcomes visitors to a weekend-long pop-up pattern shop.

There will be exclusive, limited edition products on sale from Patternity's collaborations with interesting partners over the years, including a stationary collaboration with Paperless Post, ceramics with Richard Brendon,  the 'dazzle' collection with Imperial War Museums, desert boots with Clarks Originals and – bringing back on old (and our) favourite – Patternity hosiery.  

In addition to this, there will be a rare chance to get signed copies of the Patternity book and, for christmas shoppers out there, a gift wrapping station and card design service so any purchases can be finished to perfection with dazzle pattern wrap and a unique greetings card in association with Paperless Post. 

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The Patternity Pop-Up Shop is at 28 Redchurch Street,
London E2 7DP
from 5—6th December.

But if you're not in town, or just fancy a freebie, we have a bobby dazzler of a prize to give one lucky reader — an eco PATTERNITOTE bag, an Imperial War Museums Dazzle mug, Patternity postcard pack and a pair of hand screen-printed Superstripe tights.

To enter the giveaway, just send an email to with 'Pattern' in the subject line, telling us what year Patternity was founded. Clues here. Deadline is midnight Monday 7 December 2015.

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Visit the world of Patternity here. 

Please note that by entering this giveaway you are consenting for your email address to be added to our weekly newsletter subscriber list. Please unsubscribe if you do not wish to receive the newsletter.