The 2017 competition will follow Ian Fleming's original rules – the letter must conform to the alphabet as recognised in English-writing countries and must represent a recognised sound or combination of sounds. Fleming also stipulated that each entry must display merit in the following fields:
Entries will be judged by Phil Cleaver, designer of The Book Collector and Professor in the Creative Industries at Middlesex University, James Fergusson, Editor of The Book Collector, Fergus Fleming, writer and co-publisher at Queen Anne Press, and Lilian Lindblom-Smith, Head of Graphic Design at Middlesex University. They will present a short-list to the artist Sir Peter Blake, who will make the ﬁnal decision.
Full details can be found here. The competition closes on 25 April 2017 and the winner will be announced at the London International Antiquarian Book Fair at Olympia on 2 June.
Fleming fans should look out for The Book Collector's special issue, which is devoted to Ian Fleming, with a regular edition and a special limited edition published by The Queen Anne Press (the publishing house owned by the Fleming family).