As he puts the finishing touches to his brand new St John's Street retail space, we caught up with Mr magCulture himself, Jeremy Leslie, to find out exactly what's in store for customers.
When did you first get the idea to open a magCulture shop?
I've always thought London deserved a better magazine shop; there are several good ones, of course, and if you know your stuff you know exactly where to go for what, but when you travel to other cities you find dedicated magazine shops that supercede anything London can currently offer. A year or so ago the growing interest in independent magazines focused my mind – if I didn't open that shop, someone else was going to.
You must have visited quite a few mag shops on your travels, which are your favourites and what did you learn from them about what might work in the magCulture shop?
There are two shops that have inspired ours. The Atheneaum in Amsterdam is a busy treasure trove of a shop that stocks a vast range of magazines of all types. You will always be surprised by something new there. Berlin’s Do You Read Me?! takes a more gallery-like approach, with all the magazines presented under bright lights and with the full cover visible. Both shops are notable for their knowledgable staff and the dominance of magazines over other stock. They're both shrines to magazines.