Established by Mr. Magazine himself, the editorial designer and critic Jeremy Leslie – of magCulture fame – The Modern Magazine took place in an auditorium at the new Central St Martin’s campus behind Kings Cross station (again, logistics). Highlights included hearing indie start-ups discuss how to attract advertising for your first issue (always have a dummy copy), Paul Barnes of Commercial Type on the origins of luxury letters and a round-table on women’s magazines (featuring The Gentlewoman, Oh Comely, Libertine and Harper’s Bazaar) that denounced the tyranny of “magalogues”.
This year, the conference takes place on 19 September at the London College of Communication. Luminaries already signed up to take part include: Danny Miller, founder of Little White Lies, who will be revealing his new magazine; Simon Lyle, editor of Hot Rum Cow and new magazine Poppy; Adam Moss, editor of New York magazine; Elana Schlenker, founder of Gratuitous Type and Kai Brach, founder of Offscreen. Tickets cost £145 standard price and £75 for students; if you are in any way interested in the founding, designing or editing of magazines, this is the one event that is worth the entry fee.