New biannual fashion and art title Noon, which launched this week, oozes quality. From its editorial outlook to the choices of paper and print, each element is considered and confident. It is the result of nine months work by graphic designer Jasmine Raznahan of London-based studio ARPA (A Research Projects Agency). As editor-in-chief of Noon she has assembled an inaugural issue that brings together writing, styling and photography by a cast including Michael Wolf, Jonathan P Watts, Wolfgang Tilmans, Jon Rafman, Jason Hughes, Lena C. Emery and Dean Kissick.
There are some interesting production touches that show this is a magazine conceived by a graphic designer — an experimental essay by Americn novelist Tao Lin about the novel Lost Transparent Blue by Ryū Murakami printed on a small-format eight-page insert; clever use of overprinted fluoro pink ink on a fashion story by Mel Bles and Jason Hughes; embossed type on the cover.
Raznahan is former art director of Pop magazine and its clear she has the credentials to garner great names; what sets Noon apart from the main gamut of fashion biennials however, is the experimental bent to its pairing of written and visual content. Issue one has set the bar high; we’ve six months to wait to discover if issue two clears the beam.