What have you learned from your initial research and interviews?
It’s probably no surprise that almost no one wants to return to a workflow that doesn’t involve computers. That said, there is definitely some nostalgia about working with your hands, and working more as a team in the ways they used to.
One of the recurring stories I’m hearing is about the initial introduction of say, a single Mac into various design studios, and how the designers reacted. For many, they had to be forced eventually by their bosses to learn. Some thought it was a passing fad, some just didn’t want to have to learn this new skill. Of course many typesetters, and some designers were unable to make the transition, and their careers in the field ended then.
Do today’s graduates have any concept of what pre-computer ‘production’ involved?
As far as I can tell, graduates of today don’t have much, if any idea about how production worked before the Mac. They may know the term paste-up, and have a vague idea of what it is, but not much more than that. It’s not that they aren’t interested when I mention some of the methods, but I think it’s pretty abstract to them – they can’t even picture it. I’m hoping Graphic Means clarifies this for people, in the same way that Doug Wilson’s film, Linotype did for me, and linecasting.