Held every three years, the ISTD’s International Typographic Awards is the only awards scheme which recognises and awards typographic excellence within design. Beating off stiff competition, the Comedy Carpet was joint overall winner (along with the beautiful publication Eros and Thanatos by Maria Magdalena Koehn and Maria Ondrej) of the ISTD’s 2014 International Typographic Award, which was presented at a very memorable evening held at the De La Warr Pavilion in Bexhill.
The Comedy Carpet was described by judge Liz Farrelly as “a truly giant achievement”, and fellow judge Catherine Dixon added that “I’ve had the pleasure of watching individuals of all ages wandering across its surface chuckling to themselves as they read the texts presented. As a project it also represents an extraordinary amount of work in terms of research into the chosen comedians, selecting the texts, persevering with materials to get it all to actually work in three dimensions and then through installation to final finish. In every sense it’s just a joy.”
Since its launch, the Comedy Carpet has attracted a good deal of publicity, and a little controversy – there was a huge outcry when Blackpool Council decided to remove a section due to Health and Safety concerns. We caught up with Why Not Associates' Andy Altmann to find out how he feels now about the award-winning project, and what he learned during the process of making it.