The exhibition takes its name from The New Line (Die Neue Linie), which was a German lifestyle magazine published between 1929-43, credited with bringing avant-garde design to a mainstream audience. Leading practitioners such as László Moholy-Nagy, Walter Gropius and Thomas Mann were involved and In 1938, one of its main contributors Herbert Bayer emigrated to America to escape the Nazis. The regime's attitude towards art and design saw many designers and artists flee to Britain and America during this period.
The exhibition demonstrates how the movement of people and ideas played a big part in the spread of modernism, and echoes some of the issues based around immigration faced today. With categories such as leisure, new technologies, public services and infrastructure, this exhibition shows design both being used as a tool to communicate these new technologies, but equally how many of these technologies and techniques influenced the design itself. And where better to showcase this rarely-seen collection, than the iconic modernist building designed by Erich Mendelsohn and Serge Chermayeff in 1935?