Graduating from university to enter the world of work can be like plunging headlong into an ice bath – a cold, hard shock. At The Cass, head of Visual Communications Susanna Edwards is attempting to eliminate the barriers between design education and industry with Cass Hothouse. The hothouse initiative, in its inaugural year, is creating a fertile climate for osmosis of talent between students and practicing designers. Part of the Summer Show 2015, it is a live space for students and professionals to work together, and for students to get a practical taste of a life in design.
The hothouse space has been set up by students and professionals working together, to emulate a functioning design studio. At its heart is a series of workshops. Anyone – students, staff, alumni, general public – can sign up to attend workshops run by design industry figures, including Nous Vous, The Entente, Kin Design, Grafik’s Angharad Lewis, Paul Jenkins, Chloe Regan and Emily Penny. Students man the space, generating new work in response to studio visits, the workshops and input from visitors. Even the visual identity for the Hothouse will be created during the show itself.