How do you feel about the state of print publishing in general – resurgent or on its last legs?
Print publishing is definitely going through a resurgence, a new magazine seems to be launched every week. I’ve always loved books and magazines, the feel of the paper, the smell, the ‘thingness’. Flicking through pages will always beat clicking through pages.
What interested you in using the ‘form’ as a form of engagement for talking to artists about their art?
The form acts as a blank canvas, a format for gathering unique content. One of the instructions on the form was “make the form your own, sketch, stick and paint”. The artists featured certainly made the form their own — each form returned was completely different and helped reflect their work and personality.
Many of the artists created original work especially for The-Art-Form, one of the requests on the form asked the artists to “make art here”. Ian Davenport created a beautiful, small scale painting, using his dripping technique. Dan Baldwin and Rana Begum made every page of the form into a unique artwork.
Art mags obviously have to handle a diverse range of competing imagery and text, which can throw up all kinds of aesthetic challenges – what were the most important considerations in the design of the magazine?
The most important consideration was to show the artists’ work in the best possible way. Each artist was featured across ten or more pages, showing images of their work alongside the returned form.
I wanted to include a diverse mix of artists, working in different mediums and styles, from conceptual art, abstract art, urban art, sculpture and photography.