Violently Happy

Hamish Gardner of The Beautiful Meme takes a closer look at the beautiful contradictions within Me Company's early 90s logoform for Björk...

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When thinking about artists who have left a mark on the musical landscape over the past 25 years, Björk comes to mind. When thinking about artists who have left a mark on our visual landscape over the past 25 years, Björk comes to mind.

Björk has attained a true likeness between the imagery of her music and the music itself, a feat few others have achieved, and this is something I’ve always admired as a creative obsessed with the combination of both fields.

For me, Björk represents the ever-changing, the always surprising and the impossible to label. I’d love to pick each Björk logo from Debut to Utopia for this article but you can only have one favourite song, so Me Company’s logotype for Björk’s early 90s Debut merchandise has to be mine.

It’s underground and mainstream, powerful and delicate, beautiful and lonely, ethereal and earthly, naive and wise, violent and happy. It’s these experimental combinations and stylistic twists that Björk presents musically in Debut with the clashing harmonies of electro, trip hop, jazz, classical, and brass.

The spirit of anti-formula, unconfined creativity, and what happens when two art forms are brought together, is what I work towards achieving at The Beautiful Meme. And having an umlaut next to a lowercase j is a dream come true for any designer; it looks so fucking cool I’ll probably get it tattooed on my leg.

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