Lambie-Nairn is credited with the creation of the Channel 4 blocks logo while working at his eponymous branding company in the 1980s. Indeed he can now be considered one of the most influential British graphic designers of the turn of the century. His work has focused on branding in a television context: alongside his work for Channel 4 he has also famously produced idents for BBC Two from the early 90s (remember the one in which the number is splattered with paint from right to left?), as well as overseeing an entire corporate rebrand for the Beeb in 1997.
One of Channel 4’s floating camera idents has recently been the source of some controversy. The now instantly recognisable work, which has been in use for the best part of a decade, is set in Aylesbury Estate in South East London. As the camera swings out over a decrepit and rubbish-strewn balcony, bits of opposing buildings and other urban ephemera are seen to gradually form the Channel 4 logo. Residents claim that the detritus, broken shopping carts and general squalor were manufactured by a production team and give an unfair impression of the community. A campaign (#ChangeTheIdent) is in operation to force the broadcaster to alter the film.