Futura on Film
The typeface’s clean approachable look has long been in favour in the commercial sphere, with brands like Ikea, Volkswagen and HP all using the font for their campaigns, but it’s also won man fans in Hollywood too. The logo of late 1990s film American Beauty is set in Futura, and it features continually throughout Alan Moore-inspired totalitarian thriller V for Vendetta, from its logo and credits, to newspapers and other props featured in the film. Wes Anderson is a big fan and has used it in all but one of his movies and it was also reportedly Stanley Kubric’s favourite typeface.
Marcus Leis Allion
Typographer and graphic designer Marcus Leis Allion currently lectures at both Kingston University and Central Saint Martins. He spent nearly a decade working for Jonathan Barnbrook’s studio Barnbrook Design, also running independent foundry Virus during this time. He now specialises in design history, typography and corporate identities.