…is the creative director behind Soapbox & Sons, a design agency that specialises in brand experience and curation. Having worked with clients like AOL, HSBC, Schroders Investment, Turner Broadcasting, Microsoft and Unilever while in London, she has recently moved to Stockholm with the aim of bridging the gap between creative projects in both cities. Don’t miss her recent project Comic Sans For Cancer, which raises money for Cancer Research UK while celebrating the typeface’s twentieth birthday.
As well as Avenir, this well-respected type designer is responsible for expansions of Univers, as well as Serifa and Egyptienne typefaces. In the early 1970s he was commissioned by the public transport authority of Paris to rethink the city’s metro signage, tweaking Univers to make it easier to read in bad light. This led him to create a new alphabet for the Charles de Gaulle International Airport, and adaption of Gill Sans which he named Frutiger, which had to be legible both from long distances and from an angle. Now in his late eighties, Frutiger was awarded the European Design Award in 2009.