…is a London-based studio that specialises in forward-thinking identity and digital projects. The studio is also responsible for designing a number of experimental typefaces, which they license through Hype For Type. Recent fonts include the sci-fi face Box, Rails (a retro fashion-inspired font) and Neon, which features curvaceous form inspired by fluorescent-lit signage.
Etymologically, the word ‘ampersand’ stems from a corruption of ‘and per se and’, a phrase traditionally added when reciting the alphabet to denote the extra glyph. Perhaps the most interesting usage of the ampersand is in the film industry, where it is used to denote a closer collaboration on a screenplay than merely using the word ‘and’. For example, if two writers had worked together on a script, the Writers Guild of America uses ‘&’, whereas if two writers contributed to a screenplay but worked on it at different times, the body prefers the word ‘and’.