Dating Helvetica

In an unusual twist on the normal Letterform format, Studio Dumbar’s Liza Enebeis takes us through the pros and cons of a relationship with Helvetica’s Uppercase ‘I’.

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The Pros and Cons of dating Helvetica Uppercase ‘I' 

If you are planning to spend the rest of your life with ‘I’, you might as well have a closer look at his character.

The Pros 
Tall Dark
Hard
Does not beat around the bush and will always be straight with you
Cuts through the bullshit 
Extremely organised
Knows how to take responsibility and leadership when it comes to grand statements such as “I love you” or “I am moving out”   

The Cons
Self-centred
Dry
You might not recognise him if he is not in context
Competitive with the Number 1
Starts to slant after one drink It’s always 'I' 'I' 'I'
Prefers to spend more time by himself than in the company of others
Fears of being out of balance
Bullies the Uppercase ‘L’
He secretly fantasises about the letter ‘H’ which is two 'I's having sex with each other