Creative Confession

Alan Dye, creative director of London-based studio NB and chairman of The Typographic Circle, comes clean about the trouble with typefaces and reveals his love for Carousel’s uppercase ‘A’.NB Studio's Alan Dye comes clean about the trouble with typefaces and reveals his love for Carousel’s uppercase ‘A’.

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A is for Carousel

I’m going to make a confession, I really don’t have much idea about typefaces. As Chairman of The Typographic Circle and Creative Director of NB, it’s time to come clean.

What I do know is I can kern Neue Helvetica or Akidenz Grotesk BQ to an inch of its life blindfolded, that’s easy. What’s harder is having a feeling for the right typeface for the right kind of job. If Cooper Black felt right I would have absolutely no qualms about using it.

I’ve had very strong feelings about Bauer Bodoni, Didot, Carousel and Pistilli since I started Art school in 1986. But if I had to pick just one letter it would be Carousel Cap A. It has more character, personality, elegance, attitude and just down right beauty and presence than all the fonts that are currently sitting in your FontExplorer X Pro box. 

nbstudio.co.uk