Drawn by Oswald Bruce Cooper as the extra bold weight of Cooper Old Style, this much-maligned typeface has been described as the ‘black menace’. A voluptuous, bubbly old style serif, a lot of its unpopularity stems from its overuse - you can find it on the titles of TV shows Dad’s Army, Cheers and, more recently, Everybody Hates Chris; the branding and livery of EasyJet; and a huge range of album covers from the Beach Boys’ Pet Sounds to albums by controversial hip hop collective Odd Future.
…is a director at London-based studio NB. Known for their fun, open-minded approach, NB have an enviable client list from John Lewis and the University of Oxford to Aspall cider. For a particularly interesting project, take a look at their work on Zhuck, a mobile banking app for Russian bank bank24.ru. As far from your standard banking app as you can imagine, the interface jokes with and occasionally insults the user, provoking them to be better with their money.