Now we've established that print isn't dead, what are the most exciting developments within the field that you've come across recently, and what does this mean for paper companies?
Digital print of the highest quality and amazing software, which together create the ability to produce unlimited amounts of unique pieces within a single print run. For paper companies, it means print being seen as the premium expression of design, and that allows for more interesting papers to be used.
What are your ambitions for the coming year, and have G . F. Smith got any exciting plans for 2018?
I intend to spend less time looking at tiny screens and more time talking with actual people. For G . F. Smith, we are going to deliver some incredible data gathered from our World’s Favourite Colour project, plus expand on what we are doing within our Showspace in W1.gfsmith.com