How much of a role does experimentation play in what you do at Generation Press?
It is in everything we do; you could say that every job is in some form an experiment. Will the ink combine with that paper to get the desired result? Will that fluorescent ink overprint that Pantone colour or will it be opaque? Will the foil go down on the specified material? Everything is changing but the desired result is always the same: beautiful print that exceeds expectation.
Tell us about Generation Press HQ — where are you based, how long have you been there, and are there any advantages or disadvantages to your location?
We are in a 16th-century barn — well, some of it is, the rest is 17th century! We are based on a family owned farm run by two brothers, and we have been here for over twenty years. I grew up in a village nearby. The location is great, and we even keep bees on the farm – Generation Press Honey is not far off. We are not far north of Brighton, and not far from London where the majority of our work comes from. We have trains direct to London very close by, we have the M23 within a couple of minutes, and Gatwick airport is twenty minutes away. The only disadvantage I can see is it can get a bit muddy when I cycle home.