What kind of clients do you work with, and has this changed at all in recent years?
We’ve always worked with designers, charities, housing associations, local authorities, and environmental groups. In recent years, architects, arts organisations, and galleries have come to us looking for promotional materials on unusual papers and finishes. Being geographically close to our clients is crucial when producing a beautiful book, for example. We can meet face-to-face. It’s a much more sensory experience than trying to discuss colour and texture over email or phone.
Sustainability is a key area of focus for Calverts. How do you promote this through the way that you work, and the things you create?
We recognise that what we do has an environmental impact. We measure that impact; the kit that we use, the utilities that power it, and the materials involved. We then set targets to reduce the impact. Day-to-day this means using a wide range of recycled/FSC papers, and biodegradable inks, then generating detailed environmental information which can be used by our clients to meet their own environmental targets.
However, the environment is just one aspect of sustainability. A successful, sustainable business needs to work with local communities, build meaningful relationships with clients and attract and keep good workers.