What drew you to the idea of combining a print magazine with a digital experience?
In many ways it felt like a very natural path. I come from a graphic design background, working with printed matter, and I’ve always loved photography. The last couple of years I’ve gradually become more and more interested in applying technology, and I think many writers, publishers and graphic designers find that there is a gap between the habits of reading content online and flicking through the physical pages of a print publication. I think what we wanted to do differently was not to favour any media, but instead use the media that we find relevant. We talked a lot about the intimate experience you have when you read a book, and it was important for us to keep that intimacy even when we started to add the digital elements. It was really about getting closer to the artist and getting behind the story, using the medium to convey this idea.