Along with the photography we were commissioning for newer projects, we decided that it was important to re-shoot a range of our older portfolio images, to create a sense of continuity throughout. We’ve worked with many photographers over the years to document projects, and the way that we art direct this has also evolved, so it made sense to bring this into line where appropriate. The new images are a mixture of studio shots and art-directed photography taken on location, where we worked with photographers selected to suit the project, and captured images of our designs in situ. We wanted to add some variety in to the grey-background packshot style photography we’d used before.
The way that the images are presented on the new site allows us a lot of control over the narrative and emphasis of each project. The art direction of each entry was as great a concern for us as the overall design of the site, and we spent a long time sequencing our images to draw the viewer in. Contextual images, installation photography and detailed close-ups have been interspersed throughout the project photographs, so we can add emphasis to certain details where it’s relevant.