In Fear We Trust
Immunisation card, IIT Bombay, Mumbai, India —
Mandar Rane and the Indian Institute of Technology Bombay have redesigned the immunisation card given to new Indian parents.
The original card, which, as Rane
demonstrated, was highly confusing for users, was often the cause of infants being incorrectly immunised. Focusing on clarity, the IIT team have eliminated unnecessary information and added additional sections to enable parents and doctors to better understand what vaccinations the child has already received. Importantly, the card’s redesign also emphasises the possible effects of skipped vaccines through the use of graphic images displaying the infant as sick and in distress. By employing fear tactics as a necessary tool in the design process, Rane believes the card will ultimately transform the system of vaccinating Indian infants, in turn empowering parents through legible and correct information that protects their children.
Legible London, Applied, London, UK —
Having already witnessed the success of his Legible London project and its adoption in other cities around the world, Tim Fendley of Applied asked “What’s next for Legible Cities?” Breaking a system – in this case a city – down into its component parts allows us to begin to understand what we’re working with. Yet, as Fendley stressed, those parts together make up the identity of a place and cannot be picked up and moved to another. Legible London’s design is a product for London about London and its success lies in that understanding. It is trust that ultimately drives an information design project like this, and for that trust to hold, wayfinding tools must be clear and correct. Pointing to a video of a Wembley signpost being blown full circle by the wind, Fendley aptly observed, “If one element fails, the whole system fails.”