Grafik caught up with Ben Freeman of Ditto Press, who has co-curated Future Artefacts along with Deano Jo, and Rory McGrath of OK-RM, which is responsible for the exhibition's graphic identity.
Ben, please talk us through the origins of the Future Artefacts project… what inspired you to embark on it?
About two years ago, we were talking about the parallels between the record label and art publishing worlds, both of which have undergone a massive transformation due to technology and the economy. Our take was that these worlds were being brought together, in a sense, by appreciation of the physical object itself; a new market was emerging that couldn’t previously have existed.
Books, magazines and records played an massive part in our formative years and the content has migrated to other platforms, but space has opened up in the world for different types of media consumption: fast and slow, digital and physical.