It seems hard to judge the success or failure of Art Everywhere, how to gauge if these billboards have been noticed or what their impact may be. Unless you travelled widely throughout August, taking different routes each day, you are most likely to have encountered the full range and breadth of Art Everywhere through social media. The project actively encouraged engagement through Twitter, Instagram, Pinterest and Facebook, and it seems this is where evidence of success can be found. Here the image of the artwork is re-photographed, re-contextualised, re-circulated, and becomes a background for countless selfies. Whilst there is an evident joy in finding these works in unexpected public locations, I wonder if cutting out the middle-man and directly placing these artworks in online marketing positions, would result in them encountering more passing traffic. My day would be much improved by the appearance of Constable’s cloud sketch instead of the cookie-driven ads that litter Facebook, Twitter and my inbox.