How did the exhibition come about?
After graduating in 1992 I began my career at Roundel, prior to establishing SEA in 1996. The Railfreight identity, which was launched in 1987, was a project I admired at the time, and I got to see the tail-end of this work alongside another great rail identity, RES (Rail Express Systems). I always kept in touch with the founders of Roundel, and after noticing a rare article on the Railfreight identity I suggested a long overdue exhibition. Twelve months later, we are about to launch ‘Design for Rail’.
What will the exhibition encompass in terms of exhibits and artefacts, and how did you source these – were there any particular collections or archives to draw from for this?
The exhibition focuses on the core Railfreight Identity; obviously, pre-digital we have focused upon printed collateral such as identity guidelines, livery manuals, brochures, calendars, signage and the iconic livery. I have a few items from the Railfreight project, however most of the exhibits have been loaned by the wider ex-Roundel team, along with the support of the National Railway Museum. We have also tracked down and excavated an existing piece of depot signage from Hampshire – with the permission of the current rail operator!