We're hugely excited about an exhibition opening downstairs at Grafik HQ next month, which features a wealth of postwar Italian graphic design, on loan from the Associazione Italiana Design della Comunicazione (AIAP). Created by SEA Design and Fedrigoni, the exhibition features many famous names such as Massimo Vignelli, Franco Grignani and Bob Noorda, as well as many who are not so well-known outside of Italy but have produced a wealth of stunning work.
To coincide with the event, as well as a limited edition Made in Italy case bound book, a brand new poster and a reproduction of a poster designed by Giancarlo Iliprandi, SEA has created the Design Series, which is is an edition of four collectable booklets, each focusing on one Italian graphic designer. There's also a rare chance to hear the AIAP's Francesco Guida talk about the work on display at 1pm on Friday 12 June.
We caught up with SEA Design's Bryan Edmondson to find out more about the show:
How did this project first come about?
SEA has worked with Fedrigoni on various campaigns over the past couple of years, notably the ongoing flagship brand, Sirio - 'The Art of Colour'. We discussed the idea of Fedrigoni and its rich design history and most importantly its unique position of actually being a paper maker rather than just a merchant, and making beautiful paper since 1888... pretty impressive. They are makers and artisans so the idea came from that and Fedrigoni's long association with design (and specifically Italian design). We then went away and thought about a campaign to promote the idea of 'Making' and 'Design Heritage'
What was your reaction when you first visited the AIAP archive?
We were aware of the archives by our friend Simon Esterson – he unfortunately could not make the visit. The archives are rarely viewed in the manner of our visit – it was simply a treasure trove of wonderful postwar Italian graphic design.